UX/UI & Product Design

Design that Actually Ships.

We design new products and fix the ones people struggle with. Every screen is shaped by the people who use it and the code that runs it.

Design for your users

Same Goal. Opposite Designs.

Good design starts with the people using your product, not with a template. We look at how they behave: how much time they have, what they came to get done and what makes them decide. That’s why two businesses with the same goal can need opposite designs. Here’s what that looks like.

Both want to sell more.

The fast-food kiosk

Sells by moving fast.

Big buttons, as few steps as possible, and the extra item offered at just the right moment.

The furniture store’s website

Sells by slowing you down.

Large photos and room to wander, so one idea leads to the next purchase.

Swap their designs and both sell less.

So we start with your customers, never a template. See the Design Audit

Products we’ve designed

Products We’ve Designed So Far

A few of the product types we’ve had the pleasure of designing so far. Each has its own users, and its own idea of what good looks like.

  • 01

    E-commerce

    Who uses it

    Shoppers deciding whether to trust you, then whether to finish.

    We design the path from first look to checkout around how buyers decide and the exact points where they give up.

    See the checkout redesign
  • 02

    Transport & logistics

    Who uses it

    Operations teams, at a desk or on the move.

    Everything that needs attention is visible at a glance, not buried three menus down. Designed for desktop and mobile.

    See the platform redesign
  • 03

    Customer portals

    Who uses it

    Your customers, logging in to check, order or pay.

    Clear paths for the tasks people log in to do, and status they can read without calling you.

  • 04

    Internal dashboards

    Who uses it

    Teams who spend their working day inside the tool.

    What needs action today sits up front, with the action right beside it. Reporting is one click away.

    See the safety dashboard

Building something that isn’t on this list? Tell us about it.

Why Symmetria

Our Designers Sit With Our Developers.

So what can and can’t be built comes up while we design, not three sprints into the build.

  • Designed around how it runs.

    Flows follow the data and systems behind each screen, not only how it looks.

  • Ready for your developers.

    Components and specs match how your frontend is built.

  • Or built by us.

    We’re a software company first, so design and code can stay with one team.

Case Studies

Redesigns That Went To Production

Four products we redesigned and shipped, built around how people actually use them.

Transportation & LogisticsDesign Audit

Driver recruiting UI audit

Before: Screens that had drifted apart, and a mobile job listing over 19,000 pixels tall.

We went through every application step on a phone and logged each issue with a severity and a proposed fix. Most fixes went into shared components, and they’re live.

About two-thirds less mobile scrolling, nothing removed

Read Case Study
Transportation & LogisticsLive since 2025

Fleet safety dashboard

Before: Dense data tables, with trends and high-risk drivers pieced together by hand.

We turned the tables into charts, gauges and color-coded indicators built around the questions fleet managers ask every day, so high-risk situations stand out right away.

Part of fleet managers’ daily routine at EBE’s enterprise customers

Read Case Study
Transportation & LogisticsPartner since 2019

Applicant tracking system redesign

Before: Information-heavy screens where candidate details, actions and progress could get buried.

We restructured the recruiter workspace around where each candidate stands and what happens next, built it on shared components and supported the front-end build.

Read Case Study
Automotive Insurance

E-commerce quote and checkout redesign

Before: An outdated design that cost trust, and a quote journey unclear enough that people gave up.

We matched the design to the main website, simplified the guided quote and pre-filled it from the marketing site, so buyers stopped retyping what they’d already given.

+50% direct e-commerce sales

Result of the full engagement, which also covered platform modernization and marketing tooling.

Read Case Study
“They were dependable, easy to work with, and consistently delivered high-quality results.”
Alex Agran, CIO, Endurance Warranty Services
Packages

Pick Your Starting Point

Live product? Start with the audit. Every engagement is a set scope or reserved monthly hours.

Brand Design

Full Brand design and strategy. Logo, type and color designed for screens first, so they hold up in the product, on the web and in sales material. See how we built our own brand

4 to 16 weeks

Book a Brand Call (opens in a new tab)

Not sure which fits? Book a call and we’ll point you to the smallest package that does the job.

LET’S TALK

Show Us What You’re Building.

Walk us through your product or idea and who it’s for. You’ll leave the call knowing what we’d do first and which package fits.