An e-commerce system that needed to move as fast as marketing wanted to
Endurance's e-commerce platform was where customers bought, and where they pulled a quote before ever talking to a sales agent. It shaped the sale across channels, but had fallen behind the pace of the business and sat apart from the company's other tools. Marketing had ideas faster than the platform could support them.
- Outdated design that cost the platform customer trust
- Friction in the buying experience that turned potential buyers away
- A guided quote journey unclear enough that people gave up early
- An aging technical stack that slowed every change and made the platform harder to maintain
- Isolation from the company's other tools, which capped what e-commerce could do
- Marketing wanted to test features, layouts, and campaigns the native tooling couldn't run
A dedicated team that owned the platform and built alongside marketing
Symmetria deployed a team that took full responsibility for the e-commerce system, modernized it, and worked hand in hand with marketing to improve it. It also connected the platform to the company's other tools in ways that weren't possible while it stood alone. The team didn't just take tickets. It helped shape what got built.
Modernized the technical stack
Upgraded the platform to current standards on .NET, Azure, and React. Maintenance got easier, performance improved, and later work had a solid base to build on.
Redesigned the quote and checkout experience
Aligned the design with the main company website to rebuild trust, fixed the flow problems that were losing people, and simplified the guided journey to cut abandonment.
Pre-filled handoff from site to quote
Built a clean transfer from the marketing website straight into a pre-filled quote flow. Buyers stopped re-entering what they'd already given, which cut friction right where intent was highest.
Experimentation and marketing tooling
Ran experiments on features, layouts, and campaigns through VWO, and built custom tooling for test types the platform couldn't run on its own. Also improved reporting, built a marketing asset system, and upgraded the promo-code system.
- 50%
- Increase in direct e-commerce sales
- Influenced
- Omnichannel sales volume across the business
- 95%
- SEO score in Google Lighthouse
Symmetria was an outstanding partner for Endurance for several years. They were dependable, easy to work with, and consistently delivered high-quality results. Their team played an integral role in developing some of our most critical business applications, and we're grateful for their expertise and partnership.
